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The site procapil.org states the following, "POWERFUL AND NATURAL HAIR GROWTH INGREDIENT." We observed that the webpage said " DHT causes hair follicles to have longer resting periods and less growing periods because it absorbs crucial nutrients from reaching the dermal papilla cells." It also stated " Dermal papilla cells divide and differentiate to form new hair follicles and if they are deprived of these important nutrients, they cannot grow strong healthy hair and eventually will diminish. I have been using the product for 2 months now and noticed less hair loss, stronger hair strands and a much he." The header had Procapil as the highest ranking keyword. This keyword was followed by hair loss, hair loss solution, and hair loss treatment which isn't as urgent as Procapil.